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Only colleague (but not for long) Simon Willison and I have been spending a hell of a lot of time over the last three weeks sitting in a tiny room with lots of whiteboards puzzling over motives for collecting and sharing and - frankly - it's semi doing my nut.... So late last week, at something like ten in the evening when we were busy fiddling with some mock-ups or scribbles, at the precise moment that the moon passed overhead and the perfect synchronicity of movements sent a beam of light directly into Simon's brain, he had a moment of divine revelation, channelled our collective enthusiasm and limited brainpower and came up with this:

Pokemonetise: "to make money by appealling to the stupid human instinct to collect dumb things." (S. Willison 2006)

Who hasn't been a victim of pokemonetisation? :)

[Tom Coates on plasticbag.org, via BoingBoing]

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